This book outlines seven key mind-sets of successful professionals, offering a blueprint for both individuals and organizations interested in fostering a culture of professionalism. It rests upon the premise that professionalism is unique – it is the ladder upon which all other organizational virtues rest, which is why organizations whose members view themselves as professionals outperform, outsmart, and outlast organizations that don't. Readers see how uncompromising professional standards lead to unparalleled success through the stories of retired Air Force General Richard Myers, former Chairman of the Joint Chiefs of Staff; FBI agent George Piro, during his game-changing interrogation of Saddam Hussein; Kathy Ireland, as she builds a design and marketing enterprise; the Dave Matthews Band; and many more.